What Year Is Honda Going to Change Their Model Again
Honda has shared details of a comprehensive electrification strategy that includes two production vehicles and three concepts donning a new "e:N Series" electric branding. The Japanese automaker plans to introduce x Honda-brand EV models in the adjacent five years, but only in China. That being said, Honda stated that it "envisions exporting these models from Cathay" too… someday.
As an outlet focused specifically on electric mobility, Honda is not an automaker we often embrace. While the company has previously shared goals to accept 100% electric sales by 2040, a huge clamper of that strategy includes Hydrogen Fuel Cell vehicles.
In terms of BEVs, Honda remains quite a few paces behind the rest of the manufacture. In fact, the automaker currently offers just i fully electric vehicle – the Honda East in Europe.
Merely recently, Honda shared that its "showtime volume BEV," the Prologue, is coming to the US in 2024, and information technology will be based on GM'due south Ultium electric platform. Post-obit the 70,000 unit production chapters of the Prologue, Honda is anticipating sales of 500,000 BEVs by 2030.
Notwithstanding, Honda's actual approach to electrification has been haphazard… at least until at present. With today'southward news, we have a more tangible outlook of Honda's transition into an electric vehicle brand, at to the lowest degree in the Chinese market.
Honda unveils electric vehicles for Prc every bit part of new strategy
In a press release following a virtual press briefing today, Honda shared its new electrification strategy for China and unveiled the first two electric vehicles available to consumers overseas.
Furthermore, Honda shared that all new models in China after 2030 will be electrical (it's important to note that this includes hybrids, non solely BEVs). The automaker plans to continue current ICE model product within and out of Communist china past 2030.
Two production models have already been adult and are scheduled to become on sale in the spring of 2022 as role of Honda'southward new electrical "e:N Serial." Per Honda:
The name 'e:North' represents Honda's desire to energize people who are trying to practise things based on their own initiative in this era of electrification. The 'e:' is from 'e:Technology,' the collective brand name for Honda's electrification technologies with which Honda strives for carbon neutrality. The alphabetic character 'Due north' stands for 'New/Next,' representing new value cosmos for the next-generation of mobility.
These new EVs include the e:NS1 produced as a joint venture of Dongfeng Honda, and the east:NP1 from GAC Honda.
Honda shared plans to introduce a total of ten e:North Series models over the adjacent v years, including three concepts it unveiled today straight from the Cybertruck infant delivery ward.
This includes an eastward:N COUPE Concept, e:Due north SUV Concept, and e:N GT Concept. Honda stated its goal is to start sales of these three additional electric models within the next 5 years.
Will Honda sell these electrical vehicles outside of China?
So far, Honda'south focus is strictly on China. However, the Japanese automaker said it "envisions exporting these models from Mainland china," whenever and wherever that may exist.
This was mentioned specifically aslope the timeline to begin sales of its three concept EVs from the due east:North Series past 2025, so perhaps Honda volition look to export those models to other markets around that same time.
Honda currently has two new production plants dedicated specifically to electric vehicles planned for both GAC Honda and Dongfeng Honda. Their target timeline is 2024 for the start of production.
A larger EV production footprint opens the door for the possibility of Honda EVs going to other markets, merely the automaker still has some major catching up to exercise globally, non just in China.
Electrek's have
Too little too late? Time volition tell.
Some of our other contributors have shared their ongoing frustrations of Honda – a legacy automaker currently selling over one million vehicles a year in the US alone. Who hasn't been in a friend or family fellow member's Honda Civic or Accord, correct?
It'south encouraging to see a Japanese automaker (somewhat) embracing electric vehicles, fifty-fifty if we in the Usa may simply see a alone offering in the Prologue. (Sidebar – 500,000 BEVs past 2030 based on a single model? Come up on)
Either way, Honda'due south progress compared to Toyota makes the latter wait like information technology'll soon be joining the likes of Betamax, HD DVD, and Zune.
Don't get besides high and mighty there Honda, y'all dragged your anxiety the last decade, and even with your new dive into the EV market place in China, the transition feels too slow.
Not to mention China has quite a saturated market place of quality EVs. I wonder how Honda plans to stand out? Brand legacy just isn't enough these days.
Truthfully, I'one thousand rooting for whatsoever and all companies who embrace nil emissions to succeed, and that includes Honda. Yet, the automaker'southward obtuse arroyo to electric vehicles leaves less room for optimism compared to the competitors out there… and boy are there a lot of them.
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Source: https://electrek.co/2021/10/13/honda-announces-all-new-models-will-be-electric-after-2030-but-only-in-china-to-start/
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